Also, a Brazilian creative with German citizenship, an American green card, and more than a decade in advertising. Born and raised in Rio. Currently at VML New York as creative director.
Call me: +1 (347) 849 2406
Write me: daniel.thomer@gmail.com
Stalk me: linkedin.com/in/danielthomer
Write me: daniel.thomer@gmail.com
Stalk me: linkedin.com/in/danielthomer
Coca-Cola - To create the global platform of Coke Studio, the brand’s music program.
Smartwater - To create their first-ever global platform.
AXA - Global account; part of the WPP team working at the
VMLY&R Paris office.
BIC - To create their first-ever regional platform for Latin America.
LG - Digital account.
Casas Bahia (retail chain, Brazil’s biggest advertiser) - Social & content account.
Smartwater - To create their first-ever global platform.
AXA - Global account; part of the WPP team working at the VMLY&R Paris office.
BIC - To create their first-ever regional platform for Latin America.
LG - Digital account.
Casas Bahia (retail chain, Brazil’s biggest advertiser) - Social & content account.
Cannes Lions 2018, 2020, 2021, 2022, 2023, 2024
1 Gold Lion, Creative B2B - Thanks for Coke-Creating
1 Gold Lion, Industry Craft - Thanks for Coke-Creating
1 Gold Lion, Print & Publishing - Thanks for Coke-Creating
1 Gold Lion, Sustainable Goals - The Commitment
2 Silver Lions, Outdoor - Thanks for Coke-Creating
1 Silver Lion, Creative B2B - Thanks for Coke-Creating
1 Silver Lion, Direct - Thanks for Coke-Creating
1 Silver Lion, Health & Wellness - Hemoji
1 Silver Lion, PR - Hemoji
1 Bronze Lion, Direct - Thanks for Coke-Creating
1 Bronze Lion, Print & Publishing - We Agree On
1 Bronze Lion, Business Transformation - Santander Ela
1 Bronze Lion, Sustainable Goals - The Commitment
1 Bronze Lion, Direct - Hemoji
1 Titanium Shortlist - Thanks for Coke-Creating
22 Shortlist - Thanks for Coke-Creating
4 Shortlist - Santander Ela
3 Shortlist - Busted
1 Shortlist - Free the Rhythms
1 Shortlist - Football for All
1 Shortlist - Hemoji
The awards from the 2024 edition helped VML New York become the most awarded office within the network and contributed to Coca-Cola’s title of Creative Brand of the Year with their top-scoring entry in the history of Cannes (“Thanks for Coke-Creating”).
The campaign awarded in 2023 was VMLY&R’s first Lion for the new client Coca-Cola.
The campaign awarded in 2022 helped VMLY&R São Paulo become the second most awarded agency in Brazil.
The awards from the 2020/2021 edition helped VMLY&R São Paulo become Cannes Lions’s Agency of the Year in the Good Track; the most awarded office within the network; and the second most awarded agency in Brazil.
The awards from 2018 helped Y&R São Paulo become the most awarded office within the network and Cannes Lions’s #3 Agency of the Decade in Latin America (2010-2019).
Clio Awards 2024
1 Bronze, Print - We Agree On
1 Shortlist, Billboard - We Agree On
Clio Music Awards 2024
1 Silver, Five Minutes and Over - Be Who You Are
1 Bronze, Visual Effects - Be Who You Are
One Show 2022, 2024
1 Silver, Original Music - Be Who You Are
1 Bronze, Artist-Brand Collaboration - Be Who You Are
3 Shortlist, multiple categories - The Commitment
LIA 2021, 2023, 2024
1 Gold, Integration - Thanks for Coke-Creating
1 Gold, Print - Thanks for Coke-Creating
1 Silver, Integration - Thanks for Coke-Creating
3 Bronze, Print - Thanks for Coke-Creating
2 Bronze, Non-Traditional - Thanks for Coke-Creating
1 Bronze, B2B - Thanks for Coke-Creating
4 Finalist, Various - Thanks for Coke-Creating
2 Bronze, Music Video - Be Who You Are
1 Silver, Music Video - Be Who You Are
1 Finalist, Music Video - Be Who You Are
1 Silver, Transformative Business Impact - The Commitment
Andy Awards 2022, 2024
1 Gold, Idea - We Agree On
1 Shortlist, Regional - The Commitment
El Ojo de Iberoamérica 2018, 2024
1 Grand Prix, Best Latin Idea for the World - Thanks for Coke-Creating
1 Grand Prix, Out of Home - Thanks for Coke-Creating
1 Best Local Idea - Thanks for Coke-Creating
1 Gold, Best Latin Idea for the World - Thanks for Coke-Creating
1 Gold, Design - Thanks for Coke-Creating
1 Gold, Direct - Thanks for Coke-Creating
1 Gold, Out of Home - Thanks for Coke-Creating
1 Gold, PR - Thanks for Coke-Creating
1 Gold, Print - Thanks for Coke-Creating
1 Silver, Direct - Hemoji
1 Silver, PR - Hemoji
2 Bronze, Print - Thanks for Coke-Creating
1 Bronze, Out of Home - Thanks for Coke-Creating
1 Bronze, Print Craft - Thanks for Coke-Creating
1 Bronze, Digital & Social - Hemoji
11 Shortlist, Various - Thanks for Coke-Creating
2 Shortlist, Various - Busted
The Drum Awards 2024
1 Gold, Advertising - Thanks for Coke-Creating
New York Festivals 2023
1 Bronze, Activation & Engagement - Sunny Billboards
1 Bronze, Avant-Garde/Innovative - Sunny Billboards
1 Bronze, Outdoor - Sunny Billboards
1 Bronze, Outdoor - We Agree On
1 Bronze, Print - We Agree On
1 Finalist, Print - We Agree On
Fast Company World Changing Ideas 2022
1 Finalist, Social Justice - The Commitment
Effie Awards 2019, 2021
1 Bronze (LATAM), Positive Change - Santander Ela
1 Shortlist (Brazil), Social Wellness - The Commitment
1 Shortlist (Brazil), Financial Services - Santander Ela
D&AD 2019
1 Wood Pencil, Direct - Hemoji
1 Shortlist, PR - Hemoji
1 Shortlist, Press & Outdoor - Busted
D&AD Impact 2019
1 Shortlist, Health - Hemoji
2 Silver Lions, Outdoor - Thanks for Coke-Creating
1 Silver Lion, Creative B2B - Thanks for Coke-Creating
1 Silver Lion, Direct - Thanks for Coke-Creating
1 Silver Lion, Health & Wellness - Hemoji
1 Silver Lion, PR - Hemoji
1 Bronze Lion, Direct - Thanks for Coke-Creating
1 Bronze Lion, Print & Publishing - We Agree On
1 Bronze Lion, Business Transformation - Santander Ela
1 Bronze Lion, Sustainable Goals - The Commitment
1 Bronze Lion, Direct - Hemoji
1 Titanium Shortlist - Thanks for Coke-Creating
22 Shortlist - Thanks for Coke-Creating
4 Shortlist - Santander Ela
3 Shortlist - Busted
1 Shortlist - Free the Rhythms
1 Shortlist - Football for All
1 Shortlist - Hemoji
The awards from the 2024 edition helped VML New York become the most awarded office within the network and contributed to Coca-Cola’s title of Creative Brand of the Year with their top-scoring entry in the history of Cannes (“Thanks for Coke-Creating”).
The campaign awarded in 2023 was VMLY&R’s first Lion for the new client Coca-Cola.
The campaign awarded in 2022 helped VMLY&R São Paulo become the second most awarded agency in Brazil.
The awards from the 2020/2021 edition helped VMLY&R São Paulo become Cannes Lions’s Agency of the Year in the Good Track; the most awarded office within the network; and the second most awarded agency in Brazil.
The awards from 2018 helped Y&R São Paulo become the most awarded office within the network and Cannes Lions’s #3 Agency of the Decade in Latin America (2010-2019).
Clio Awards 2024
1 Shortlist, Billboard - We Agree On
Clio Music Awards 2024
1 Bronze, Visual Effects - Be Who You Are
One Show 2022, 2024
1 Silver, Music Video - Be Who You Are
1 Finalist, Music Video - Be Who You Are
1 Shortlist, Regional - The Commitment
1 Grand Prix, Best Latin Idea for the World - Thanks for Coke-Creating
1 Grand Prix, Out of Home - Thanks for Coke-Creating
1 Best Local Idea - Thanks for Coke-Creating
1 Gold, Best Latin Idea for the World - Thanks for Coke-Creating
1 Gold, Design - Thanks for Coke-Creating
1 Gold, Direct - Thanks for Coke-Creating
1 Gold, Out of Home - Thanks for Coke-Creating
1 Gold, PR - Thanks for Coke-Creating
1 Gold, Print - Thanks for Coke-Creating
1 Silver, Direct - Hemoji
1 Silver, PR - Hemoji
2 Bronze, Print - Thanks for Coke-Creating
1 Bronze, Out of Home - Thanks for Coke-Creating
1 Bronze, Print Craft - Thanks for Coke-Creating
1 Bronze, Digital & Social - Hemoji
11 Shortlist, Various - Thanks for Coke-Creating
2 Shortlist, Various - Busted
1 Gold, Advertising - Thanks for Coke-Creating
1 Bronze, Avant-Garde/Innovative - Sunny Billboards
1 Bronze, Outdoor - Sunny Billboards
1 Bronze, Outdoor - We Agree On
1 Bronze, Print - We Agree On
1 Finalist, Print - We Agree On
1 Bronze (LATAM), Positive Change - Santander Ela
1 Shortlist (Brazil), Social Wellness - The Commitment
1 Shortlist (Brazil), Financial Services - Santander Ela
1 Wood Pencil, Direct - Hemoji
1 Shortlist, PR - Hemoji
1 Shortlist, Press & Outdoor - Busted
1 Shortlist, Health - Hemoji
Lürzer's Archive 2018, 2019, 2023
8 ads featured - We Agree On (3), Busted (3), ABR (2)
1 ad in the 200 Best Digital Artists issue - Assim
1 Print Ad of the Week - Busted
Poster House Museum, NYC
1 campaign selected for the museum’s permanent archive – Busted
8 ads featured - We Agree On (3), Busted (3), ABR (2)
1 ad in the 200 Best Digital Artists issue - Assim
1 Print Ad of the Week - Busted
1 campaign selected for the museum’s permanent archive – Busted
